It would seem the far-reaching effects of the economies financial downturn leaves no one unscathed. Recent findings, courtesy of Visa, shows that even your childs’ pillow funds – often left generously from the Tooth Fairy – have been in continuous decline.

Visa took it upon themselves to conduct a poll, this being the sixth one since 2009 in a seemingly annual affair, and the results showed that: the average American child got $3.19 US for every tooth under their pillow last year. That’s down by 24 per cent from the previous year’s level”. 

4027 American parents were interviewed via phone, asking how much of a donation the “Tooth Fairy” was leaving for each child within the household. With room for an estimated 1.5% margin of error, this poll is relatively accurate, showing that the Tooth Fairy is definitely leaving less over previous years for the good girls and boys of America.

So at $3.19 per tooth, how much does that ring in for an entire mouthful of childhood teeth lost? A total of $64. Down from $74 the previous year. And with the price of iPods, iPhones and iPads going up each year, we’re sure these children are feeling the sting, as their piggy banks don’t fill up quite as quickly as they use to, and the incentive of losing another tooth doesn’t come with the same motivated agenda that a string and a slamming door once had.

In addition, Visa noted…

  • 32 per cent of respondents said that a dollar was left by the Tooth Fairy, by far the most popular amount.
  • Nearly 20 per cent of respondents reported that the Tooth Fairy left a $5 bill.
  • Five per cent of households reported that the Tooth Fairy left $20 or more under the pillow. 
  • Only 1 in 10 parents reported that the Tooth Fairy forgot to leave any money at all when a child lost a tooth.

At DentistsRUs, we understand the financial demands made on the general population – as well as the Tooth Fairy, and how this cycle of cash-for-teeth is just one more “bill” that needs to be paid. But in a world where childhood dreams turn to reality all too quickly, we say that any amount left under the pillow counts for good, so long as the Fairy arrives in a timely fashion. The find is always worth the fun and the financial investment!